The Start Your Business Podcast

Why do women so often say “no” before they’ve even had time to think? On this episode of Start Your Business, I’m joined by Elle Lorenzoni to explore the psychology behind our instinctive “no” — and what it can teach us about confidence, boundaries, decision-making and saying yes to ourselves in business.

In this edition, Zia speaks to leading marketing strategist Tony Lewis, the author of Brand Momentum. He discusses his experiences as the founder of leading marketing firm Vision One. He explains his passion for branding and how small businesses can develop a winning strategy.

Understanding what’s essential in terms of marketing is critical for the success of any business.  In the world of marketing,  it’s vital to stay up-to-date with the latest trends and techniques.  Here are some essential marketing strategies businesses need to pay attention to. 

Zia speaks to Dr Lynda Shaw, a business psychologist, cognitive neuroscientist and change specialist. She explains how a good understanding of neuroscience and cognitive behaviour can make you a better leader.

In this episode Zia speaks to Professor Mark Watson Gandy a British lawyer and academic, specialising in UK commercial law. Since 2019 he is Chairman of the Biometrics and Forensic Ethics Group, a Home Office non-departmental public body, formerly known as the National DNA Database Ethics Group... We learn more about his experiences and views on company law, ethics and education...

We meet the founder of the Yo Sushi restaurant chain, Simon Woodroffe.

We speak to social entrepreneur John Bird, founder of the Big Issue

We speak to Charlie Green, the Co-Founder and Co-CEO of the The Office Group, who specialise in flexible office spaces and meeting rooms. Charlie tells us about the development of office spaces in recent years and how this could and should affect small businesses…

We speak to a man of many hats, Stephen Bruyant-Langer, executive coach, head hunter, marketeer, and most recently author. Stephen tells us about the transformative process he underwent in his career and life after being made redundant from his marketing position at Coca-Cola. This led to him developing a new life plan- The Personal Business Plan which he’s now put into to print to share with us all…

An experienced business trainer, Phil brings over a decade of experience to his role as Master Franchisee for the Referral Institute. His expertise and experience working with both companies and networking associations, coupled with a passion for training have helped him launch the most successful BNI Chapters in the Middle East to date.